How I work
I’ll help you define what to build (and why).
Every project starts with a discovery session where we get to know each other and conduct in-depth research. This stage includes market research, competitive analyses, exploration of users' needs, wants and pain points and possible solutions.
I’ll design how it looks and how it works.
Most designers just focus on how things look, but if your product doesn’t work the way your users expect it to, it's not going to be a success. My background in both design and development puts me in an ideal position to help you take your digital products from so-so to GREAT.
I’ll work with your developers to build and launch your product.
After working as a software developer for many years I understand what they need to get their job done efficiently. I’ll provide whatever details they need (usually just the Figma file, but sometimes additional documentation) and answer questions about the design as they pop up. I’ll even help with QA.
Most importantly, I’ll work with you and your team the whole way.
I’m a big believer in collaboration and don’t work in a black box. I want to ensure that the customer is in the know the whole way, the developers have the information they need, and that the product launches successfully.
Look who’s talking
"Not only is Alisha is one of the hardest working and capable women I have met, but she is a true team player, and a remarkably creative spirit who is quick-witted and analytical. She developed and led the revamp of Stella&Dot's content management process to the point where we were no longer fearful of launch times. She worked well with both Marketing and Product Development to make sure everything was ready to go all the time. Not only this, but she was delightful to hang out and laugh with in the mornings before we knuckled down. I want her on my team wherever I go."
Mhaire "Mary" Fraser, Ph.D.
UX Researcher at Intuitive Surgical
Work with me
I believe your website should celebrate what makes your business unique, while being user-centric and delightful to use. With your specialized product knowledge and my UX design expertise, together we can design a product that is special and engaging.
I’d love to hear about your project!